Check out our Senior Vice President of Sales and Marketing, Peter Weedfald, on Total Retail Talks. In this podcast Peter discusses everything from how traditional brick-and-mortar retailers can compete in today’s digital retail environment to Sharp’s brand mantle of Simply Better Living.
In Peter’s own words “At Sharp we differentiate ourselves by selling the dream of ‘Simply Better Living’,meaning our products are simple to use, better than the competition and focus on living a healthy lifestyle. Our goal at Sharp is not to sell the cold steel of a microwave but the dream of sitting on your couch enjoying popcorn and a movie.”
For more of Peter’s insights and to listen to the full podcast click the link above!
