With Sharp’s Micro-WAVE Drawer, the Gesture’s the Thing


The latest chapter in the Sharp Home Electronics Co. of America (SHCA) appliance story represents a one-two market punch in both cosmetic design and technology. But what’s really unusual about SHCA’s newest product is that it is aiming squarely at the high-touch appliance consumer – with a no-touch microwave product.

The 24-inch 1.2-cubic-foot. 950-watt Model SMD2480CS Micro-WAVE is its third-generation built-in microwave drawer, and it marks another step forward on a unique, market-leading path in this category – and also, the next salvo in Sharp’s drive to solidify and expand its position in the kitchen space.

Jim Sanduski and Peter Weedfald


SHCA President Jim Sanduski and Sharp Electronics Marketing Co. of America (SEMCA) Senior VP/Sales & Marketing Peter Weedfald are in the process of touting to dealers what is an extremely demonstrable feature: the fact that a mere wave of the hand in front of the oven will cause the drawer to glide open, so that greasy fingers need never touch the pristine, edge-to-edge black glass surface to access the microwave’s interior; a nudge closes it.

Read the full article by Dealerscope here

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