“Logic will get you from A to B. Imagination and creativity will take you everywhere.” Albert Einstein (1879 – 1955)
Business, any business is best engineered through the art of superior selling. And selling success is smartly realized through bi-modal disciplines of refulgent creativity, profitable business logic. Smart, highly relevant logic makes an argument sound while smart creativity makes an argument, a sales presentation or a negotiation sound logical.
We keenly understand logic is the core engine of our minds, while creativity is the flinty engine of our hearts.
To succeed in sales we must keep them separated, never allowing our minds to battle our hearts and vice versa especially through the “heart” of a negotiation. Instead, we command the resolve of creativity (our hearts) while promulgating critical thinking through sharp logic (our minds).
We then fold them in with profitable relevancy designed and perfectly tuned for our negotiating sessions.
Through the masterful art of negotiation, it is the further articulation of opportunity through relevant and creative passion that earns the right to customer unite… earns the right to jointly engage in a profitable market making fight.
Hence profit, the purpose of business, becomes the anthem of opportunity resting on the wide shoulders of logical-creative advantage.
In business, the birr of emotional capital congeners logic and creativity into highly competitive advantage. We are born creative. The most creative are drawn through life to hunt for and to purposefully congener the art of the possible to sound business logic.
Emotional capital, the impactful duopoly of logic and creativity favors the prepared mind, energizes and stimulates the competitive possible based upon business facts.
Emotional capital stimulates and builds long term equitable partnerships. When relevant logic and creativity unite and spark between two parties, big, viable and long term businesses are negotiated and built.
Coupling business logic to creative passion can turn any partnership from provider of standard sturdy products to creator of competitively advantaged and consumer desired products and services.
In addition, we know from historical results, that consumers are willing to pay a few extra pennies for their own burnished feeling of emotional capital.
Think Apple, a company thriving by coupling the logic of its highly competitive, integrated product offerings with the passion of its creativity, imagination and dream weaving cosmetics and content. This is just why they are so tough to compete with.
Apples fierce and flinty union of logic and passion delivers consumers the emotional capital they want, they desire, they pay extra for again and again. This well baked Apple emotional capital cake delivers brand and product infatuation to a global market, a formidable weapon of choice few brands achieve.
Without hesitation, move and position your “logical chess pieces” to obligate, over weight and complement your potential victory through market relevant creativity.
Once baked together, the union of logic and creativity will deliver emotional capital for the negotiators, protract emotional capital for the market you are about to serve together.
Preparing and negotiating the art of irresistible market persuasiveness: smart business logic and creativity begins with 11 principles: