Earn The Right To Lead

At the core of urbane leadership are four quintessential tent poles, each designed, tuned and matured to best Shepard employees to over achieve stated goals. Best of breed leadership stimulates, motivates and emulates the art of the possible through a substantial ambient role towards accelerating employee performance and productivity. What is the best definition of a world class leader? “A leader seeks team and metric input followed by setting a clear vision to influence team members to understand, accept and capitalize on present and future states and structures of the organization. The leader invests, curates and matures brand and company assets to support team members towards goal achievement relevant to market opportunity, relevant to minatory competitive threats”.


A leader must also be able to feed the discussion, fuel the passion, deploy relevant assets, to ideate creative thinking and deliverables to achieve a team goal. Creativity is the maturing catalyst that makes and takes markets. Refulgent creativity is the core differentiator between remora barriers and threats towards achieving brand infatuation versus a company’s demise known as brand evaporation. The “brand” in this essence includes every touch point of your mission including employee growth and happiness to sales, to operations to brand and product marketing, to a highly successful P&L. In essence a brand is a mettle which must be shined everyday in order to achieve brand infatuation, avoid brand evaporation. Always ideate to infatuate, never stand still, never wait.


As a drill down under the ribs of the leadership umbrella are four tent pole stabilizers and motivators that ensure team growth, team success. Savvy leaders are first and foremost highly relevant analyzers. The dignity of knowledge must engine a leaders vision while fueling team members determination. Leaders are anointed with a multi-modal responsibility of knowledge acting as skeptic to critical thinker to strategic curator relevant to the mission at hand. Knowledge empowers every touch point of the organization, of the brand promise of the stated goals at hand.


As important, leaders must formulate and mature a fastidious and dauntless team structure, company structure to over achieve the stated mission and congressed goals. This formidable structure must be embedded through training, clarity, purpose of mission, logic, through every company touch point to ensure the organization acts and runs as won (one). When the team motivates, exercises, socializes and matures together the structure the company mission will be gained.


Finally, a leader must have the profound and protracting skills to socialize the mission, socialize the brand, stimulate team members, consumers, target audiences through smart and highly relevant socialization relevant to the mission. Listening and socializing are not mutually exclusive and in fact need to be respected as one voice in congress with warranted change, with tracking the KPI (key performance indexes) results of the goal. In essence the voice of your team members, customers and market place are indeed the core of your social leadership when reviewed, acknowledged and smartly acted upon.

There are a multitude of words describing the role of a leader. From creator, relator, persuader, evader, crusader, motivator, negotiator, market-maker, market taker, etc. For me, a leader must stand behind their team, never in front of their team. The leader has the warranted responsibility to analyze, socialize, ideate and build righteous, long lasting structure to achieve the mission, exceed the goal. In simple words, to earn right to lead means : “if you want to be the leader, act like the leader.”


To read more content and follow our Senior Vice President Peter Weedfald on Linkedin  Click here.

You Might Also Like