From Sharp, Even More ‘Depth of Bench’ in the Kitchen

Peter Weedfald next to Sharp Home Appliances

Sharp was at the NECO Alliance dealer show last week serving up pizza slices fresh out of its Superheated Steam Countertop Oven – as well as a fuller lineup than ever of microwave product options.

“We want to own the superheated business,” said Peter Weedfald, senior vice president of sales and marketing for SEMCA (Sharp Electronics Marketing Co. of America), who also spoke of the broadening distribution for the product, now carried in PC Richard & Son as well as in 600 Best Buys.

There, the company also showcased its built-in stainless steel wall ovens, featuring edge-to-edge black glass with a viewing window, touch-glass controls, a large LCD display and interior halogen lighting.

Spotlighted there as well were two new over-the-range convection microwave ovens, the 1.6-cubic-foot SMO1654DS (available in October at $279 suggested retail) and the SMO1854DS 1.8-cubic-foot version (November availability, $329). They carry the edge-to-edge stainless steel styling and LED interior lighting.

Sharp has also been offering consumer core packages Since August 1, whereby with the purchase of a single or double wall oven, the consumer receives a Superheated Steam Countertop Oven; this runs through March 2019.

Read the full feature on Dealerscope.com

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