Sharp Butters Up Microwave Market With Orville Redenbacher Popcorn Setting

popcorn with red background

Updated!Sharp Home Electronics Company of America (SHCA) has sharpened its merchandising with a trio of stainless-steel countertop microwave ovens that feature dedicated settings for Orville Redenbacher Microwave Popcorn.

The series has a specially tuned “popcorn” button that allows users to select from two menu options: Orville Redenbacher’s Microwave Popcorn Classic Size (3.3 oz.) and Single Serve Mini Bag (1.16 oz.).

The popcorn brand’s certified preset button and settings were specially engineered for optimal popping results, the food-prep partners said.

“Sharp has been a pioneer in the microwave business since mass producing the first microwave oven in 1962,” said Peter Weedfald, SHCA’s sales and marketing senior VP. “Since then we’ve continued to improve on the design and technology, and working with the Orville Redenbacher’s brand is an exciting and natural fit. We’re thrilled to bring this collaboration to market for microwave and popcorn lovers.”


Read the full article by Twice here. 

Featured in this Article

1.1 cu. ft. 1000W Sharp Stainless Steel Carousel Countertop Microwave Oven (SMC1132CS)

This mid-sized 1.1 cu. ft.* stainless steel Sharp Carousel microwave is more than a great choice for reheating and everyday cooking, it’s also specifically tuned to achieve optimal popping results from the leader in microwave popcorn, Orville Redenbacher’s(R).** Simply touch the “Popcorn” button on the SMC1132CS to choose the Classic Size (3.3 oz) or Single Serve Mini Bag (1.16 oz) of Orville Redenbacher’s(R) Microwave Popcorn. Then sit back and enjoy light and fluffy popcorn with the delicious, buttery flavor of Orville Redenbacher’s(R) Gourmet(R) Popping Corn.

The SMC1132CS is not just for popcorn. 1000 watts of power give you rapid reheating and fast cooking. Easy-to-clean stainless steel finish with scratch-resistant glass door complement your style. One-Touch controls, Auto Defrost and the Carousel turntable system make cooking and reheating faster and easier. It’s easy to see why home cooks throughout the world trust Sharp Carousel.

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